Vaco Changes To Virtual Social Media
If you could know everything someone thought about you, would you want to know?
With the explosion of social media sites, a vocal viral community and the trend towards total transparency, business leaders are realizing that in 2010, there is no choice – Google knows and tells all.
Proactive executives see the opportunity to differentiate through this new, evolving platform and are engaging their target audiences in more direct ways than ever before. Even reluctant leaders who are a little intimidated by all things that tweet, blog and go bump in the night recognize it is a powerful force-and are taking action.
Top View Social Media Series presented by consulting and placement firm, Vaco, will lift the veil and demystify how companies are using social media to drive revenue and profits. More than the mechanics, this is a relatable series singularly focused on results-oriented communication in an increasingly virtual world.
Originally, 1500 business executives were expected to attend an all-day summit on August 13th in downtown Nashville–Big South Social Media Summit. Tickets sold at $250 per seat. 16 Executives who were on the front lines of their company’s social media successes were booked and event planning for this ground-breaking summit at Schermerhorn Symphony Center was moving full steam ahead…and then the devastating Nashville flood happened in early May.
Unfortunately, the floodwaters caused more than $42 million in damage to the treasured Symphony Center, forcing Vaco to cancel the event. This adversity sparked viral creativity and the event moved to a series and found a new virtual home on the net. Big South Social Media Summit is now Top View Social Media Series. And it’s all 100% free. Good news for attendees!
Top View Social Media Series, www.topviewseries.com, will launch its first presentation of the series on the originally scheduled date of August 13. Monthly video presentations are posted on the 2nd Friday of each month and follow-up videos are posted throughout the month based on viewer feedback. The interactive portion of the site is scheduled to go live on Friday July 30th.
Vaco’s vision for this site is to be a resource for business community leadership everywhere. Viewers will be able to tap into video presentations from business executives who have implemented successful corporate social media campaigns. Social media strategy has evolved from an optional marketing addition to the place where critical conversations happen.
This series demonstrates tactical paths to success. Top View presenters share their insight and best practices each month in a video designed for the Top View audiences. The comments and question section that is tied to each presentation is interactive so presenters and audience members alike can communicate and build community.
Follow-up videos will be posted in direct response to the voices that are heard via this portal. Viewers are able to sign up to receive updates when Top View publishes new industry-leading content for executives engaged in social media.
Vaco founder, Jerry Bostelman explains “Nashville’s flood caused so much devastation. Through it all, Nashville showed strength, unity and power. The Schermerhorn would have been a majestic stage for the social media summit but we’re very excited about the opportunity to reach a larger audience on the web.
Our site will be a one-stop shop for all-things concerning corporate social media success. I am looking forward to learning new ways Vaco can further utilize technology to communicate with the audiences we serve.”
Top View Social Media Series sponsors include:
-Bridgestone Americas, the world’s largest tire and rubber company.
-Bradley Arant Boult Cummings, one of the largest law firms in the Southeast with more than 380 seasoned attorneys.
- Foundations Recovery Network, a leader in Behavioral Healthcare specializing in clients suffering with co-occurring disorders.
- Emma, Web-based email marketing and communications service powering the emails and surveys of more than 25,000 organizations around the world.
-NAVTEQ, the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world.
In-kind sponsors include: Mashable, the world’s largest blog focused exclusively on Web 2.0 and Social Media news and SouthComm/Nashville Post/City Paper.
You can follow Top View on Twitter and Facebook.
About Vaco:
“Vaco” is derived from a Latin word meaning “to free yourself from a master” and was founded in Brentwood, TN in October 2002. Vaco has grown to a family of 25 offices throughout the United States and more than $110M in revenue.
Vaco has been honored with dozens of awards in its 7 year history, including being ranked by Inc magazine as one of the fastest growing companies in America for the last four consecutive years.
Vaco Nashville is a proud recipient of the Future 50 award in 2005, 2006, 2007, 2008 and 2009. Founder Jerry Bostelman received the E&Y Entrepreneur of the Year for the SouthEast Region in 2007. The Vaco Nation’s rapid growth continues in the face of a mending economy.